I want to introduce you to a term: “Niche-narrow”
It’s trending right now, and for good reason. It seems easy to understand too, because we all know what a “niche” is. Right?
But niche-narrow is something a lot of bloggers haven’t caught on to and aren’t practicing. I’d be proud to explain this to you, because niche-narrow is a way of writing that can really, REALLY make your blogging more effective.
What is Niche-Narrow?
Niche-narrow is the opposite of general advice.
It means writing about specific tasks people actually want to get done.
To help you picture what I mean let’s look at some potential blog post topics.
Say you blog about gardening…
General advice: How to grow a beautiful garden
Niche-narrow: How to grow beautiful roses in the winter
Here’s another example. Say you blog about travelling.
General advice: How to travel the globe for cheap
Niche-narrow: How to find a honey-moon vacation for under $1000
Both topics above are things we want to do, but going niche-narrow helps people visualize what’s going on a bit more.
It’s really all about specific advice.
Nowadays there’s so much general advice and commonplace how-to on the web that you have to be niche-narrow to get people’s attention and get readers to click through.
Think about the content you like consuming…
You have a busy life just like I do, just like many of your readers do. You want to read actionable advice that can directly help you own life.
And that’s exactly where niche-narrow comes in.
How to Use Niche-Narrow to Penetrate Your Niche
By writing about specific, actionable tasks on your blog you can penetrate your niche. You can get people’s attention, convince them to share you work, and grow within a relatively short timespan.
It’s the method I’ve been practicing over at DearBlogger ( Story About DearBlogger ) at it works quite well. Here’s where to place your focus:
By now you should know that blog posts titles are the key to getting readers.
They stand out in Search and look amazing (or not) on your own blog.
There’s a lot involved in writing titles that get click but the main thing is to be hyper-specific.
Tell the reader what they’ll get from a post. Then, deliver that in your post. Don’t stray on tangents, where you rant all your thoughts.
While this is fun it will only drive people away from your blog posts, and unless you’re someone awesome like Seth Godin people don’t want your tangents. Keep your posts rigidly focused from the title to the conclusion and you’ll earn a lot of readership respect.
You may have seen what I told folks who wanted to create an eBook. If not, let me tell you this.
There are thousands of generalizing eBooks entering the web each day and in between me writing this and you reading I’d guess a thousand more just appeared.
So if you do make an eBook, make it niche-narrow. Write about specific ways to get ONE task done, and don’t be afraid to walk the reader through a unique process that only you might know about. It’s this uniqueness that makes for the best eBooks.
If you’ve decided to build an email list and even send presents to your followers you should know you’ll have a lot more success being clear and transparent.
I’d rather join an email list with a tagline of “subscribe for relaxation and sleep tips” than one labelled “subscribe for free updates”. See what I mean?
The point here is your general advice will get lost in a sea of a lot of other generalized blogging fluff.
You need to be specific.
How to solidify traffic
If you take my advice here and do write niche-narrow, super actionable content that gets people excited, you’ll see the benefits.
Even the most uninvolved of readers will read your posts and start sharing them.
But as your traffic comes in, you will need a way to secure that traffic. You must ensure that the good things you experience keep on happening.
So how do you keep traffic?
The sad thing is that getting traffic requires work, and keeping your traffic requires even more work.
If you stop blogging, especially at first, it could all be a massive fail.
So here’s what to do (niche-narrow speaking):
Get on Twitter
Despite what you’ve heard, Twitter is often in the top 3 traffic contributors to blogs that really work.
Make your profile pristine with links going to good places and work at building your own Twitter following.
Think of Twitter as a training ground, where you can introduce new ideas from your work and send people over to the real thing at your blog.
Adopt the 80/20 rule
I talked about this rule when I wrote about how to get more blog traffic.
The point is this, spending 80% of your time off the blog doing marketing work and 20% of your time creating new content on the blog.
Make that 20% hyper focused and make the content really work.
Once that’s done, and you’ve got to know when you’ve done enough, go promote yourself. The ability and sheer drive to promote your work is what separates the best bloggers from the average.
Conclusion: Are You Going to Make It?
You now have two choices:
Look at this as any old post and forget the above.
Or, take this advice to your own blog and get to business. Make your content niche-narrow and work to penetrate to the core of your niche where the best readers lie.
Ask me a question here or chat with me on Google+.