Not cool : You Have One of the Top 5% Most Viewed LinkedIn Profiles for 2012

Raghuram Sukumar Edu News 33 Comments

Today, I received the following email from LinkedIn

Raghuram, congratulations! You have one of the top 5% most viewed LinkedIn profiles for 2012!

Sweet right?

It made me feel special.

Wow! Top 5% of most viewed LinkedIn profiles for 2012?

Top 5% Most Viewed LinkedIn Profiles for 2012

Then I clicked the Read More button. Who wouldn’t want to read more about a praise?

linkedin top 5 percent profile

So far I was feeling special.

First the Math –  Top 5% of 200 Million Users = 10 Million.

10 Million is large number.

1 out of 10 Million?

Then my thinking bulb lit.

I started thinking in terms of an Internet Marketer.

LinkedIn is in the business of making money.

What is the business motive behind this email?

  • Open Rate of this email is likely to be VERY HIGH.
  • When you praise someone, they are very likely gonna open the email.
  • Then click on the Read More button.
  • View the Infographic.
  • More likely they are going to share this in their social profile and blog about this.

This gets them more exposure.

More people talking about this.

Can you imagine 10 Million people sharing “Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012.” on their social profiles?

So far LinkedIn made you feel special.

Any marketer would know that its easy to make a sale when they make you feel special and comfortable.

So, what’s the sales pitch?

Now, those 10 million people would like know who viewed their profile.

LinkedIn offers a premium feature – “Who’s Viewed Your Profile: Get the full list”  starting at $15.95 per month.

Guess what happens if a fraction of 10 Million people upgrade to one of their Premium plans?

Who ever designed this marketing camping is just brilliant. Efficient use of psychological tactics to make you feel special, indirectly sell a service and make more people talk about LinkedIn.

Then I started thinking,is this cool?

I don’t know. What do you think?

Do you know what will be cool?

Watch this video



  1. I get loads of legitimate job offers through LinkedIn. They have successfully positioned themselves as the gold standard of professional resume sites. The more they proliferate, drive traffic and cement their stature the more they seem to maximize opportunities for members. So I ain’t mad at ’em.

    This said, I know a brilliant HR guy busily working on a competing concept that is going to flip the game. Interesting times ahead!

  2. I got a top 1% email. It’s not sneaky, it’s just brilliant marketing. People want to feel special — that’s why they plaster their lives all over Facebook. LinkedIn acknowledges that you’re 1 in 100 or 1 in 20, so you share it with your friends and colleagues. It’s win-win. You get to feel special, and they get some bookmarks and traffic. And if you’re a marketing professional as I am, then it adds a level of credibility to whatever it is you’re selling. Why would anyone be upset about this? LinkedIn is free unless you elect to pay for added functionality as I have. What do you use it for? To market yourself of course. So why not use this additional tool they’ve given you — this stamp of approval — to market yourself further? Kudos to LinkedIn. They rock.

  3. I’ve got an 10% email haha. Thank to your posting, it was good to know Linkedin’s brilliant marketing tech. Can I mention your posting on my personal blog?

  4. I was lucky enough not to receive one of these spam/scam emails from Linkedin. Shame on you Linkedin. The very same company that used unsalted SHA-1 hashing protocol. Fuuuuuuu Linkedin, I might just close my account if I hear of one more BS marketing email/scam/spam ….. /rant

  5. Raghuram,
    i am a continous reader of your blog. Well i would mention that couple of days ago i got the message that i am one of the top 1% most viewed profile and than ran through the similar numbers as you did. I also then realized the marketing gimmick of LinkedIn. But frankly admitting it did give a moment full of ego/happiness.

  6. My husband just informed me he was sent an emailing advising he was “one of the top 10% most viewed LinkedIn profiles for 2012”. Not that I don’t doubt his appeal 😉 but the numbers seemed improbable. I did a google search and came across this site. I agree with the author. LinkedIn is trying to appeal to a certain side of our human nature and it is highly doubtful that this information is based on facts. The REAL analytics LinkedIn will be doing will come when they track how many people they managed to trick into clicking that link.

  7. It’s – contraction between “it” and “is” – like in the title of this blog
    Its – the possessive form of it
    Its’ – not a word

  8. If anyone doesn’t like being told they are in the top 5%, then just close your LinkedIn account!

    If you feel betrayed, sold to, mislead – then just close your LinkedIn account!

    Too many people are just overthinking this. Surely you must have far too much time on your hands if you can write such an extensive piece on something so minor!

    1. completely agreed, this writer is trying to make a statement by simply being a contrarian and does not tell anyone anything that we don’t already know.

  9. Just to add to it , the quote “You Have One of the Top 5% Most Viewed LinkedIn Profiles for 2012” doesn’t mean you are in top 5% it could be anyone in your connection as well? The stress is on “You have” and it’s not Your profile. They could have easily written your profile is one of the top 5% most viewed profiles on 2012 but they didn’t …they chose double meaning sentences for marketing strategy.. let me know what you guys think 🙂 Cheers !!!

  10. On a side note. Posting this has probably accomplished more for Linkedin than their original email had intended 🙂

  11. most of the job sites are scams. i never heard anyone getting a job from linkedin.

    1. I don’t think so. Linkedin is now widely used tool for job search, killing the business of many search firms. It gives you chance to get connected to people in similar industry who can help you by referring your profile for some position in the company he works.

      1. You figured out the financial math of the ego booster from linked in better than a great majority of individuals would. So many will dwell in the cool of the scenario; basking on the thoughts of some 10 million people browsing their profile. However, you basked in that momentous glory but was also quick to see the other side of the tale. And it is after reading the entire scenario that I understood why the e-mail you sent out bore the topic “It’s Not Cool to be Top 5% Most Viewed LinkedIn Profiles for 2012”. All the same, congratulations. It’s cool to be viewed by some 10 million people. Wow!!!

  12. Sheer brilliance manifested through marketing, this explain how LinkedIN could afford Ivy league folks, I’m sure some big dough gonna flow in their vaults after this. Me too got listed in top 10% viewed profile, I guess no one is bothered about linked other than us 20 million folks.

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