Today, I received the following email from LinkedIn
Raghuram, congratulations! You have one of the top 5% most viewed LinkedIn profiles for 2012!
It made me feel special.
Wow! Top 5% of most viewed LinkedIn profiles for 2012?
Then I clicked the Read More button. Who wouldn’t want to read more about a praise?
So far I was feeling special.
First the Math – Top 5% of 200 Million Users = 10 Million.
10 Million is large number.
1 out of 10 Million?
Then my thinking bulb lit.
I started thinking in terms of an Internet Marketer.
LinkedIn is in the business of making money.
What is the business motive behind this email?
- Open Rate of this email is likely to be VERY HIGH.
- When you praise someone, they are very likely gonna open the email.
- Then click on the Read More button.
- View the Infographic.
- More likely they are going to share this in their social profile and blog about this.
This gets them more exposure.
More people talking about this.
Can you imagine 10 Million people sharing “Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012.” on their social profiles?
So far LinkedIn made you feel special.
Any marketer would know that its easy to make a sale when they make you feel special and comfortable.
So, what’s the sales pitch?
Now, those 10 million people would like know who viewed their profile.
LinkedIn offers a premium feature – “Who’s Viewed Your Profile: Get the full list” starting at $15.95 per month.
Guess what happens if a fraction of 10 Million people upgrade to one of their Premium plans?
Who ever designed this marketing camping is just brilliant. Efficient use of psychological tactics to make you feel special, indirectly sell a service and make more people talk about LinkedIn.
Then I started thinking,is this cool?
I don’t know. What do you think?
Do you know what will be cool?
Watch this video