4 Reasons Your Resume Is Not Enough in 2013.

traditional resume doesn't work

Recruitment has really taken a huge turn over recent years. Not too long ago, sending your resume and cover letter to a recruiter was the only way to get a great job. Now, it’s the tip of the iceberg in terms of what is expected.

A Social Media Resume which illustrates your Personal Brand is imperative in the digital-savvy age that we live in. Your resume is not enough in 2013 and beyond.

Note from Raghu – Read this post by a student – Online Reputation is Bull Shit. If you have similar ideas, then this article should change your perspective.

The recruitment world is approaching the point that if we’re unable to find you on Google, you don’t exist. The majority of Recruiters will check your online presence before giving you a call, and employers will definitely Google you before offering you a job.

But do you know what sort of results they are expecting to see when they Google your name?

Here are some ideas to get you started:

Your Personal Brand

This needs to emanate through the various social media touch-points that you choose to use.

Your personal brand is what you’re about, what you stand for, what people would say about you when you’re not listening.

Have a think about what is important to you. If you’re not sure what that is yet, that’s fine. In time you will have the answers.

Have a think about what you would want people to think about you if you could control it. Is it that you are extremely creative?

That you care about your work, and want to contribute to others? Or is it that you want to be known for your sharp, analytical mind and the graphs and charts that you’ve built?

All of this is fine. You just need to choose.

Now keep this front of mind when you build the necessary profiles for yourself online in order to make your social media profiles about THAT.

LinkedIn Profile

There are over 175 million professionals on LinkedIn today.

LinkedIn is more than just a job board. It’s a platform through which people can find you. That’s only if you’ve optimised your profile.

This means detail is paramount. Your profile needs to be appear professional, remain succinct, and be pleasant to read, with each word having a purpose.

If there’s one thing to remember, remember that your words matter. Each word’s aim is to have the reader get to the next word.

Think like a search engine. What would people search for to find you? Then include those words in your professional headline.

In role descriptions, talk about your achievements, not your responsibilities. And don’t forget to write from the standpoint – what do I stand for?

Twitter & Facebook

Your personal brand also consists of your Twitter and Facebook accounts.

Recruiters will scan these to see what you’ve been doing online recently. What is uncovered, can either get you the job or not.

Don’t post anything you wouldn’t like your parents to see. Remember, one wrong post could ruin your online reputation! And these days, that’s a big deal.

 Start A Website Or Blog

The way of the future.

A blog is your place to speak your thoughts, to share opinions and is the place where people flock to follow what you have to say.

People who are interested in what you stand for will become a part of your crowd. And your aim is to grow this tribe of followers.

From the point of view of an ex-recruiter and HR manager, a blog is extremely impressive.

I would be more inspired by someone who provides radical opinions and fresh insights into a market, over someone who does as they’re told, without thinking twice.

At first, it may be difficult to voice strong opinions, but in time, the more your ideas spread, the more confidence you’ll build.

Remember, people are more likely to spread ideas that are “out there”.

Lastly, all items mentioned above either work with or against your application (i.e. your resume and your cover letter). It’s your responsibility to ensure that they are a good match.

Come on, Google yourself and click on the links that come up. Do you want a recruiter to see these? What would you rather them see?

Now create that!

Irene Kotov is the founder of Arielle, a business which helps people effectively manage their careers. 


  1. Resume Templatess on December 7, 2013 at 3:45 AM

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  2. Apoorva Joshi on February 7, 2013 at 4:09 PM

    I understand the importance of having a relevant online presence in this day and age especially when potential employers are trying to get all the dirt they possibly can on applicants.However, like most great ideas, this one has a caveat too. The access to technology and a cloud of virtual information can work both ways. While employers can use your online presence to track your words, posts, pictures, and in general, build an image of you; having an online presence also means that the “dark side” can track you as well. The amount of information we choose to reveal on social networking websites, Google, etc, is accessible by people who scavenge the internet for others’ personal details. So while your GPS records of where you go running every morning might be a good impression on your potential employer, it could also be a consistent piece of personal information that a stalker might be looking for. I understand that it’s a one-off risk but it’s a big risk nonetheless. The way that cookies, trackers etc. work, means that almost everyone here has an undesired online presence wherein personal data has been stored without the individual’s consent. So while what you reveal IS important, I believe it’s what you conceal and how much you choose to reveal that is the real deal-sealer.

  3. Ahmed Elsheikh (@asheikh0) on February 5, 2013 at 1:39 PM

    Hey Guys,
    This is a nice post about hiring in professional environments. I think hiring in the academic environment is a little bet different and there are other factors to be considered,
    First, the sientific publication and production which will be the first question for a graduate school comitee for example.
    Second, the English knowledge, and that is always the second and sometimes the first question.
    Third, the experiences which may research experience or professional experience.
    Fourth, the need for extracurricular activities and that is my point of weakness which I am not able to resolve yet.

    • Irene Kotov on February 6, 2013 at 9:36 PM

      Hi Ahmed,

      I do agree with you about the need for publications if you’re an academic, however when applying for most jobs, even if you’ve written 20 papers, the hiring manager will still request a resume (which is then quickly followed by an online search). Within this resume there should be a section which will be dedicated to research, extra-curricular activities, and obviously your experience in research etc.

      By creating an online presence, you are ensuring that you can be found, and so can all publications. If you have a website or blog that centralises all that you stand for, all that you’ve achieved, you make it easier for people to be able to validate your experience and believe that you are credible.

      A LinkedIn Profile is necessary, at the very least.

      Hope this answers your queries.


  4. krishna somayajulu on February 3, 2013 at 1:58 AM

    Here the post is quite confusing “This means detail is paramount. Your profile needs to be appear professional, remain succinct” you adviced to detail the profile as well as make it brief which one should we follow ?

    • Irene Kotov on February 6, 2013 at 8:54 PM

      Hi there Krishna,

      Great question. What I mean by ‘detail’, is that you need to provide a sufficient number of relevant examples of achievements and enough of them to give you credibility. However, when you’re describing each achievement or focus of your experience, ensure that this detail still remains succinct. What I mean by that is don’t waffle, no need to use impressive terminology unnecessarily. Just keep it simple.

      Remain informative whilst being ‘punchy’ and clear.


      • krishna somayajulu on February 8, 2013 at 9:17 AM

        Thanks Irene for giving reply.The answer is informative and apt for the question.

  5. Sumazla on February 2, 2013 at 1:35 PM

    Everything depends upon the basic education a student gets. A lucky student gets a good teacher who shapes his destiny. Some discussions on this topic are going on here: Education in Tamil Nadu.

  6. Vipul Divyanshu on January 31, 2013 at 1:48 PM

    Awesome post…!!!
    It supported my thoughts…:)

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