Recruitment has really taken a huge turn over recent years. Not too long ago, sending your resume and cover letter to a recruiter was the only way to get a great job. Now, it’s the tip of the iceberg in terms of what is expected.
A Social Media Resume which illustrates your Personal Brand is imperative in the digital-savvy age that we live in. Your resume is not enough in 2013 and beyond.
Note from Raghu – Read this post by a student – Online Reputation is Bull Shit. If you have similar ideas, then this article should change your perspective.
The recruitment world is approaching the point that if we’re unable to find you on Google, you don’t exist. The majority of Recruiters will check your online presence before giving you a call, and employers will definitely Google you before offering you a job.
But do you know what sort of results they are expecting to see when they Google your name?
Here are some ideas to get you started:
Your Personal Brand
This needs to emanate through the various social media touch-points that you choose to use.
Your personal brand is what you’re about, what you stand for, what people would say about you when you’re not listening.
Have a think about what is important to you. If you’re not sure what that is yet, that’s fine. In time you will have the answers.
Have a think about what you would want people to think about you if you could control it. Is it that you are extremely creative?
That you care about your work, and want to contribute to others? Or is it that you want to be known for your sharp, analytical mind and the graphs and charts that you’ve built?
All of this is fine. You just need to choose.
Now keep this front of mind when you build the necessary profiles for yourself online in order to make your social media profiles about THAT.
There are over 175 million professionals on LinkedIn today.
LinkedIn is more than just a job board. It’s a platform through which people can find you. That’s only if you’ve optimised your profile.
This means detail is paramount. Your profile needs to be appear professional, remain succinct, and be pleasant to read, with each word having a purpose.
If there’s one thing to remember, remember that your words matter. Each word’s aim is to have the reader get to the next word.
Think like a search engine. What would people search for to find you? Then include those words in your professional headline.
In role descriptions, talk about your achievements, not your responsibilities. And don’t forget to write from the standpoint – what do I stand for?
Twitter & Facebook
Your personal brand also consists of your Twitter and Facebook accounts.
Recruiters will scan these to see what you’ve been doing online recently. What is uncovered, can either get you the job or not.
Don’t post anything you wouldn’t like your parents to see. Remember, one wrong post could ruin your online reputation! And these days, that’s a big deal.
Start A Website Or Blog
The way of the future.
A blog is your place to speak your thoughts, to share opinions and is the place where people flock to follow what you have to say.
People who are interested in what you stand for will become a part of your crowd. And your aim is to grow this tribe of followers.
From the point of view of an ex-recruiter and HR manager, a blog is extremely impressive.
I would be more inspired by someone who provides radical opinions and fresh insights into a market, over someone who does as they’re told, without thinking twice.
At first, it may be difficult to voice strong opinions, but in time, the more your ideas spread, the more confidence you’ll build.
Remember, people are more likely to spread ideas that are “out there”.
Lastly, all items mentioned above either work with or against your application (i.e. your resume and your cover letter). It’s your responsibility to ensure that they are a good match.
Come on, Google yourself and click on the links that come up. Do you want a recruiter to see these? What would you rather them see?
Now create that!
Irene Kotov is the founder of Arielle, a business which helps people effectively manage their careers.