University Brand Name vs Job Opportunities

College reputation may matter more for job-seekers who majored in fields like engineering and accounting than in less “pre-professional” fields, such as history, according to a Wall Street Journal survey of recent college graduates.

The survey asked people who graduated from college between 1999 and 2010 to rate how important their undergraduate college’s reputation and connections were to their current job and career success.

Copyrighted payscale.

Engineering, international business and accounting majors said they saw the strongest connection between school reputation and their careers. Graduates of these specialized, math-oriented majors are more likely to be recruited straight out of college into jobs that directly relate to their majors, career counselors say.

Since entry-level job candidates don’t have much work experience for employers to evaluate, recruiters may rely more on college reputation in hiring, says Ray Angle, director of career services at the University of North Carolina at Chapel Hill.

Large engineering and accounting firms, Mr. Angle says, typically know well in advance how many entry-level positions they need to fill in a given year. These companies form close relationships with universities that have a track record of producing skilled graduates, and dedicate many of their recruiting resources to these campuses.

On the other hand, only 29% of history majors and 32% of communications and psychology majors said that their college’s reputation has been important or very important to their career success. Work experience and networking play a bigger role in the careers of those grads because they may not end up working in jobs directly related to their majors, says Brad Karsh, president of JobBound, a career coaching firm.

“Most psychology majors don’t end up being psychologists; they do a lot of different things,” says Mr. Karsh. “Those other fields aren’t doing as much on-campus recruiting and aren’t looking for specific majors.”

Kathryn Whitaker, marketing director at North Carolina-based law firm Brooks Pierce, says that her degree in communications from Clemson University hasn’t had a significant impact on her career. Employers are more concerned about work experience in legal marketing, the 27-year-old says. In her field, Ms. Whitaker says, “it doesn’t matter as much where you went to school.”

The survey was conducted by and included around 10,700 participants.

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  1. I do not agree much. In my personal opinion it does matter. I go to career fairs a lot and can see the difference it makes. Obviously you have to match your interests with university preference but overall it adds value which should not undermine your choice.

    1. @sanjeev Kr By your comments I’m implying that university name does matter during campus fairs .. I have written regarding the impact of state univ’s on the recruiters. It will be posted in HSB sooner…

  2. Shouldn’t the survey be based on the recruiter’s feedback rather than the student’s? Most of us are lead to believe certain things about the corporate world and we stick to those ideas, but only after we break out of the shell do we realize that so many other things were possible.

    1. @Siva Kumar The survey based on the recruiter feedback has been conducted and the results were indicating that they were targeting state univ’s since grad students are meeting their anticipation…

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