email communication skills


Last week, I realized a far more important problem that’s common and prevalent among prospective international students from India applying to study abroad.

What problem is that? Lack of skills to communicate effectively via an email.

This is not the first time I’m highlighting this issue here in the blog – Read this New Graduates from India lack these 5 skills

So, I started the process to cleanup the email list. Remove inactive users. Why pay for users who are not opening the email for a long time?

Students who signed-up for the newsletter say in 2009 may not still be looking to study or working abroad after a few years. And as time goes on, people’s priorities change.

I was trying to find those inactive subscribers within Happy Schools Blog’s Newsletter. That’s when I realized the magnitude of the problem with lack of skills to communicate via email.

Maintaining an email list of really expensive.  So, I started a series of emails to reengage inactive subscribers and see if they are still interested to read the emails.

My goal with this re-engagement campaign was to separate inactive users from active users.

There are some users who are on the email list and quite possibly haven’t read even a single email in the last few years.   I think you would agree that I would rather have a list of 100 active readers than 1000 inactive readers.

But, the first challenge is to make them open the email. If they don’t open any emails, they will be moved to the inactive list automatically. I can then delete those who were moved to an inactive list.

There are a series of re-engagement emails designed to make many people intrigued enough to open emails.

Boy-o-Boy, was I right.

After the re-engagement emails started going out, I began to realize the lack of email communication skills and ethics in general, among readers who have signed up for the list.

The way I use email for business, personal and professional reasons have evolved and matured since being a student when I was applying to universities in U.S.A till date.

Back then, I never had a reason to communicate with anyone via email before I started applying to U.S. Universities.

Developing Communication Skills

In my first year of Engineering, I had an English course for namesake, which had absolutely zero value. Plus, colleges are not in the business of teaching useful life, survival skills that I can use it today in my day to day life (Touch Typing, Swimming, Fixing Plumbing, Wood Work, How to Talk, How to be persuasive, How to convince someone of my ideas, etc.)

They will teach you how to write a program in C, but not the ABC’s to writing an email, or how you can communicate via online channels. Here’s some of the  emails I received in response to the emails I have sent to re-engage the readers.

Example 1: The Good Email

example email good response

Above email is an example of the well written email. Wouldn’t you agree? This person has taken some time to write and to respond to me, and I appreciate that. Well, I can’t say much about the following email.

email communication skills

What more I can say about this email?

Don’t you think, there are better ways to express the anger?

If I was of no help to you in 2012, why stay in the email list for few more years!

I clearly gave an option to unsubscribe. Yet!

Every email that was sent out from Happy Schools will have an unsubscribe link attached to it. It takes less than a second to get yourself unsubscribed.

Email Communication is an Art

Remember this: At this social age, people judge you based on how you represent yourself in the emails, and on your blog, LinkedIn Profile, Facebook wall page and Tweets.

[alert type=”info”] In this social age, people judge you based on how you represent yourself via emails, tweets, Facebook other social media shares. Click here to Tweet This. [/alert]

Are you following Sony’s email hacking news?

Here’s an important line I read from an interview “I Don’t Want To Be Defined By These Emails After A 30-Year Career” (Amy Pascal on Leaked Emails from Sony).

All it takes is one poor email and your career could be ruined. So, how do you develop those skills, that we use every day?

You have to spend some time to learn how to communicate via email.

Time, money and effort you put in today to improve your emails writing and communication skills will come in handy when you communicate via email for professional reasons.

I just couldn’t believe how naive and unintelligent some people can be when it comes to communication via email. I listed only two emails (one at the bottom of this post) for reference, but there are so many other examples of bad, poor and/or totally unacceptable emails.

Colleges can give you the education that will get you a campus placement, but trust me, if you want to experience exponential growth in your career, you’ll need to learn how to communicate – online and offline.

I make mistakes with my writing, emails and chat, but typos are a lot different from the choice of words you would use for communication.

In this world surrounded by the platform, we call social media, you leave traces that can be very difficult to erase. So, be careful on what choice of words you use to when you speak publicly.

Unless you make a commitment to realize the importance of communication skills, the progress in your career will be limited immensely.

I have sent several million emails over the years that I can categorize the subscribers into four categories.

  1. I think I’m good with emails and I’m still improving my skills
  2. I lack email communication skills, I’m aware of that and I’m working to improve
  3. I lack email communication skills, I’m aware of that and I’m not interested to improve
  4. Email Communication skills? What the heck is that?

Do you know which category you belong to?

How to Be an Effective Communicator via Email?

Now, I have made my case for improving your email skills and  I would like to give you some resources that you can tap into right away.

Spending just 60 minutes of your time to learn how to write an effective email can make a huge impact in your career and life.

Why 60 minutes?

There are a couple of books I have listed below that will take less than 60 minutes read and implement.

After you read the resources, try this simple exercise. Open your sent items folder to apply the rules you learned.

You can use that as the base platform to improve your email communication skills. And, make sure you don’t repeat the same mistakes again when you write an email or send a message in What’s App or Facebook or Tweets.

Guess what?

I finished writing the first draft of this blog post and went to my inbox to check the new email updates. This is what I saw.

example of bad emails

And this person wants to Study in America. No wonder universities have their minimum TOEFL, IELTS requirements.

 What are you waiting for? Get started with improving your email skills. 


  1. karthik on December 27, 2015 at 2:35 PM

    Nice Article Raghu, I think Language and writing are two different things even some native speakers may not be good in writing. For example I got good score in GRE verbal but i scored only 2/5 in analytical writing.

    Its funny how people show their frustration on you rather than appreciating your efforts. Ignore trolls like these and keep up your good work.

    • Raghuram Sukumar on December 27, 2015 at 4:18 PM

      Thanks Man. I pay Zero attention to Trolls.

  2. guest on November 14, 2015 at 2:17 PM

    Good One Raghu…..

  3. Pavan Krishna on July 6, 2015 at 11:50 AM

    Hello Raghu,

    Thanks for this excellent post. You just made me think about my e-mail writing skills. I know that I not bad, but I certainly need to improve in some areas. Your article made me think about those areas. Thanks once again.

    • Raghuram Sukumar on July 6, 2015 at 2:03 PM

      Good to know. 🙂

  4. Sindhu on January 28, 2015 at 8:13 PM

    Raghu, I train students from engineering colleges in soft skills and communication. And yes its pretty bad scenario and though to break thru. I find myself feeling bad for these kids. They have a tough time getting things thru – writing or speaking. I guess I will share your blog with them. May be it might be of help?

    Meanwhile, to point out on a previous person’s critique – You do and have repeatedly made mistakes while writing. Some of them are typos but most of them ( from you, knowing your caliber as I have been I believe, reading your blogs for quiet some time now) are careless mistakes 🙂
    Thankyou – Sindhu

    • Raghu on January 17, 2018 at 7:04 AM

      Thanks for the comments and feedback. I’m paying extra attention to avoid mistakes.

  5. Yuvraj on January 23, 2015 at 11:10 AM

    Thank you Raghuram for d post.

  6. Raghav on January 14, 2015 at 3:00 PM

    Problem lack of writing skills:

    “This is not the first time I’m highlight this issues here in the blog.”

    “Above emails is an example of better email reply”: Plural for emails is? Above emails are an example. You talk about english education in Indian colleges, you did your MS in USA but worthless. Stop giving TOEFL tips when you yourself paid someone to get such scores.


    • Raghuram Sukumar on January 14, 2015 at 5:24 PM

      Just to disprove skeptics like you, I took IETLS few months back and scored 8.0. Refer to

      I’m sure you can find lot more errors and typo’s in 3000 blog posts here. I’m non-native English Speaker and happy with score of 8.0 in IELTS and I have come long way with my English. Above all I have ethics and manners.

      There’s different between a typo and using words like examples listed are totally different.

      How many examples do you want from NT times and CNN that had typo’s and grammatical errors?

      • Raghuram Sukumar on January 14, 2015 at 5:25 PM

        That’s me with Team IELTS doing a promo for them.

        • Raghav on January 14, 2015 at 10:23 PM

          “There’s different between a typo and using words like examples listed are totally different.” – Difference

          Its not typo, Im just pointing out what a hypocrite you are. In your case, you can learn as you are a non native speaker and in the case of other Indian students they should have email skills to reply to you. Wow! and please don’t compare yourself or your blog to CNN. And getting 8 in IELTS doesn’t prove anything as you could not write a reply to my comment without mistakes.


          • Raghuram Sukumar on January 15, 2015 at 1:56 PM

            You are not the first person to feel annoyed and you won’t be the last. This doesn’t change anything about the way I blog here.

  7. Thejas on January 14, 2015 at 2:59 PM

    Thank you so much for your valued effort put forth to educate the readers of this blog. The message is for one’s own professional good. Surely, we do have to improve on these grounds. Please, do write such posts which are very helpful.

  8. Amit Vitekar on January 14, 2015 at 7:53 AM

    People in India what really care about is how much pointers/grades you have in your Engineering & what salary you have at so and so company. They don’t understand the importance of good communication skill’s and importance of proficient english.
    We Indian’s really need to change our attitude’s.

    • Raghuram Sukumar on January 14, 2015 at 5:35 PM

      In an interview I did with an Indian student at UH ( available inside Video club), he spoke specifically on this topic. It’s not about attitude, but realizing what’ life skills will make you stand-out is what matters.

  9. rahul on January 13, 2015 at 11:12 PM

    I have been following your blog for quite some time and I must say, the articles are really insightful and do a good job at preparing Indian students for hardship in the US. I have one small query. I have applied to several US universities ( all among top 30) for a Ph.D. I went to a top notch engineering college in India and therefore, consider myself equipped enough in technical subjects to handle the coursework in the US. However, there is one thing that has been weighing on my mind for quite a while; my poor communication skills. I got a good score on GRE 328 (167 Q, 161V, AWA 4). However, my TOEFL score is not up to the mark (104 with a meager 20 in the speaking section, though I got 30 in both reading and writing). Do you think it will come in the way of a good life? Though to the unfamiliar, Ph.D. may seem only about technical stuff, the importance of good communication there cannot be underplayed.

    • Raghuram Sukumar on January 14, 2015 at 5:38 PM

      Communication is a skill and an Art. You don’t have to worry about that. Your language will improve.

      I will be posting an article about the class I’m taking on spoken English ( not timeline available yet).

  10. Vish on January 13, 2015 at 2:00 PM

    Funny emails :D. But on a serious note, i didn’t know people can send this kind of emails to someone who takes so much time to help us all!

    • Raghuram Sukumar on January 13, 2015 at 2:02 PM

      Vish – That guy who replied is in sales of some sort (in IT) of some sort. I really feel the pain of the customers 🙂

  11. guest on January 13, 2015 at 1:29 PM

    Well, you’re trying to sell urself while he is out to get the info. the fastest way… You were from dial-up modem internet generation while, he is from optic fibre – wi fi gen.

  12. guest on January 13, 2015 at 1:26 PM

    mebbe the difference between Gen X & the Gen Y…..generation gap….

  13. guest on January 13, 2015 at 1:25 PM


    well i liked these sample emails too 😛

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